Shenzhen, 11th August: Co-organised by RX Huabo (formerly Reed Exhibitions Huabo) and Alibaba, the 30th Shenzhen Gift Show combined with Alibaba’s 1666 Direct Purchase Season was held from 15th to 18th June at the Shenzhen World Exhibition & Convention Center featuring some 4,500 exhibitors.

This year, most exhibitions scheduled to be held in Shenzhen have been cancelled or postponed due to COVID restrictions. According to the organisers, the show was the first local gift exhibition held in 2022 and the first large-scale comprehensive B2B trade show for consumer goods held in China this year. Covering an area of 240,000 m2 occupying 12 exhibition halls with 11,000 booths. The four-day show reportedly attracted more than 250,000 buyers.