Thailand, 18th August: As Thailand has reopened its borders, the Thailand Convention & Exhibition Bureau (TCEB) has launched a new marketing campaign, “Thailand MICE Back” which will support the recovery of the Thai MICE industry.

The campaign aims to increase the confidence of domestic and international MICE travellers, promote the continued organisation of MICE, and attract world-class MICE events to Thailand. TCEB is using the acronym “BACK” as the focus of the campaign:

·         B – Build Confidence & Trust

·         A – Accelerate Dream MICE Activities

·         C – Communication and Inspire the World

K – Kick off World Events Bidding