Thailand, 15th September: Thailand Convention and Exhibition Bureau (TCEB) has launched a new initiative, the “Product MICE Premium” is designed to engage local SMEs to produce souvenirs for distribution at MICE events. This initiative will provide business opportunities for souvenir producers.

According to TCEB, the selection of community products for MICE events require three criteria: culture, ways of life, and local raw materials. The products include souvenirs and local cuisine that are unique to the community. TCEB has already selected a total of 15 products in collaboration with communities in three regions in Thailand: the southern, northern and northeastern regions.