AIME returns to Melbourne next year

Celebrating its 30th anniversary next year, the Asia Pacific Incentives and Meetings Event (AIME) will be returning to the Melbourne Convention and Exhibition Centre (MCEC) from 13-15 February 2023.  The show is expected to attract 400 hosted buyers, 2,000 visitor buyers and over 300 exhibitors from around the world.

Festivals inspire new trends in events

Creative digital technology and the social purpose showcased at festivals like Glastonbury and Coachella are being applied to brand activation and business events, creating more engaging and impactful experiences tied to social responsibility.

Government and industry leaders focus on MICE

Global industry leaders and government representatives agreed on five key areas of collaboration at the Joint Leadership Summit held in Singapore on 5th October, pledging to define business events as “controlled gatherings”, establish business events as both economic and tourism tools, and collaborate on accessibility, talent & capability development and sustainability.