Worldwide, 7th December: This week, Kai Hattendorf, Managing Director/CEO of UFI, the Global Association of the Exhibition Industry, published his annual take on the key trends that the exhibition industry should watch in the coming 12 to 18 months. This edition, unsurprisingly, is a COVID-influenced list.

UFI’s five key trends are as follows:

1.      Doubling down on customer focus

2.      The climate crisis will hit

3.      More data, less hype

4.      Staffing stays key

5.      Accelerating change