Thailand, 15th February: Thailand Convention and Exhibition Bureau (TCEB) unveiled its five-year action plan (for 2023 to 2027) under the “TCEB Go” strategy and the “Thailand MICE to Meet You Year 2023” campaign in a bid. TCEB aims to revitalise the economy and promote Thailand as a premier MICE destination.

According to TCEB, Thailand welcomed more than 7.9 million MICE travellers, generating 29 billion baht (US$826 million) in the first quarter of the fiscal year (October to December 2022). Of those, 183,000 were international MICE travellers and generated revenue of 12 billion baht (US$348 million). Thailand aims to welcome more than 18 million MICE travellers generating 109 billion baht (US$3.2 billion) in this fiscal year.