Paris/Kuala Lumpur, 7th March: UFI, the Global Association of the Exhibition Industry, hosted its UFI Asia-Pacific Conference in Malaysia, for the first time in four years due to COVID. The last in-person edition was held in Tokyo in March 2019. The 2023 edition in Kuala Lumpur ran from 2nd to 3rd March, attracting approximately 220 delegates from more than 20 countries and regions.

The event was held at the Kuala Lumpur Convention Centre (KLCC) and hosted by the Malaysia Convention & Exhibition Bureau (MyCEB). The two-day conference covered a broad range of topics and updates for the exhibition industry including the role of data in future events, the rise of India, the state of China’s exhibition industry and the importance of effective advocacy. There was also a post-conference city tour of Kuala Lumpur.