Business Strategies Group

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Direct selling firms choosing Singapore for events

Singapore, 16th October: Singapore has recorded an increase in direct-selling companies opting to hold their large-scale corporate events and incentive trips in the Lion City.

Criteria for companies choosing Singapore included well-connected geographical location, world-class infrastructure and modern meeting amenities, reputation for safety and cleanliness, and leisure offerings. Interestingly, it seems that rising costs in Singapore – especially accommodation, F&B and flights have not deterred these incentive groups.

These mid- to large-scale events generate significant economic benefits for the local tourism industry, especially in the retail, attractions, hotels, and dining sectors. In addition, local DMCs and event organisers were also tasked with executing and coordinating the events.