Hong Kong, 22nd May: Ever since Taylor Swift played six shows in Singapore, Hong Kong’s government has felt the pressure to up its mega event game. This week, Chief Executive of the HKSAR, John Lee, promised a “mega event” will be held once every two days to “boost Hong Kong’s visitor economy and redefine its international image.” The definition of mega event may be stretched in order to host one mega event every other day.

According to the government of Hong Kong, a total of 210 “mega” events will be held during 2024, expecting to attract about 1.7 million international visitors who will generate US$550 million in economic impact.