Business events in Australia back to pre-2019 levels
Australia, 27th May: According to Tourism Australia, delegate numbers in key markets have made it back to pre-2019 levels, with the overall spend reaching A$4.5 million (US$3 million). In terms of business travellers spend in Australia, the top three markets were the U.S., China and New Zealand.
Interestingly, Tourism Australia noted that the strongest segment was incentive groups followed by association meetings. Tourism Australia is investing in hiring staff on the ground in Singapore and elsewhere in Southeast Asia.