Paris/China, 19th June: This week, Publicis Groupe, a leading global digital, data and technology company, announced a new partnership with the Alibaba Group’s subsidiary, Uni Marketing, a big data service provider focused on brand marketing.

According to Publicis Groupe, the partnership enable the company to provide more sophisticated brand marketing services to the clients of its subsidiaries including: Publicis Media, Publicis Communications and Publicis.Sapient. The partnership will offer clients access to deeper consumer insights, better inform their content strategy decisions and enable brand “storytelling” strategies.