Seoul, 9th November: Last week, Exporum and Reed Exhibitions, an international exhibition organiser, announced plans to form a strategic alliance to organise the Seoul International Café Show.

Launched in 2002, Seoul International Café Show claims to be Asia’s largest B2B2C café exhibition covering the coffee, tea, bakery items and dessert segments. Every year, the show features 580 exhibitors and more than 150,000 visitors, covering 37,000 m2 of exhibition area with 2,000 booths.