Shanghai, 12th November: Organised by Media 10, Best of British 2018 closed on 21st October at the Shanghai Exhibition Centre. Nearly 300 brands, covering British fashion, design, travel, education, technology, innovation, food and beverage products were showcased at the four-day show.

According to the organiser, 28,385 visitors attended the show, including 5,488 trade buyers and 5,747 VIP guests. The visitors experienced well-known British brands as well as new brands entering the Chinese market for the first time. The show was supported by: the British Consulate-General Shanghai, the Department for International Trade and the British Council. This year, it occupied an exhibition area of 12,000 m2.