Korea, 17th April: The Korea MICE Bureau (KMB) will introduce two new MICE marketing campaigns designed to boost the industry in Korea. The new campaign for conventions will be “Stay Connected for Your Success,” while the corporate meetings & incentives campaign theme will be “Light Up Your Passion.”

The convention message summarizes Korea’s three key strengths in the international conferences: Convenient, Advance, and Network.

Meanwhile, the corporate meetings & incentives campaign comes from Korea’s three key strengths as a meetings and incentives destination: Intriguing, Innovation, and Convenient.