Penang, 9th July: The World Hospitality, Lifestyle & Entertainment Exhibition & Conference (WHOLE) will be launched in Penang, Malaysia later this year. The new event will run from 10th to 12th September 2019.

Organised by the Alpine Group Service, in collaboration with the Penang State Government, the new show will be held at the SPICE Arena and is expected to attract 350 exhibitors and more than 5,000 visitors and participants from 20 countries. Exhibitors will primarily be from the hospitality, catering, lifestyle and entertainment sectors.