Shenzhen, 15th August: Concurrent shows held in south China, Toy & Edu China and the concurrent event Baby & Stroller China will be relocated from Guangzhou to Shenzhen next year. In addition, another concurrent fair will be held, Licensing China.

These events are organised by the Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Company and Messe Frankfurt (HK) Limited. The three shows will be held at the newly opened Shenzhen World Exhibition & Convention Center from 6th to 8th March 2020. The new fair, Licensing China, was formerly a product zone as part of Toy & Edu China. As a stand-alone event, Licensing China is expected to attract over 1200 domestic and international licensors and agencies.