Shanghai, 16th December: In sign of the growing importance of China as an incentive travel market, The Society for Incentive Travel Excellence (SITE) announced a strategic partnership with Messe Berlin’s flagship event in China, ITB China, one of the largest travel trade shows in China. The next edition of the event will be held from 13th to 15th May 2020 in Shanghai.

As part of the partnership, SITE Global will promote ITB China throughout its various marketing channels and SITE will also bring qualified international and Chinese MICE and corporate travel buyers to attend ITB China. Finally, SITE will also offer on-site training sessions during the three-day show.