Singapore, 25th February: International exhibition organiser, Deutsche Messe has signed a memorandum of understanding (MoU) with the Singapore Tourism Board (STB) to establish its Southeast Asian headquarters in the Lion City.

The new company, Hannover Fairs Asia-Pacific, will focus on further developing Deutsche Messe’s portfolio in the region. Under the terms of the agreement, Deutsche Messe and STB will also develop and anchor new events in Singapore, positioning it as a “global-Asia node” bringing together markets in the East and in the West.