Paris, 10th March: Earlier this week, UFI, The Global Association of the Exhibition Industry, released its own initial estimate of the economic cost of the trade show postponements and cancellations due to the COVID-19 outbreak.

According to UFI’s analysis, globally the orders that exhibiting companies will not secure due to cancelled and postponed events is valued at €23 billion (US$26.3 billion). That number is expected to rise as more events are cancelled and postponed. More than €14 billion (US$16.5 billion) of economic output has already been lost due to events not taking place.