Guangzhou, 16th April: Informa Markets, BolognaFiere and Shanghai Baiwen Exhibition Company plan to launch the South China Beauty Expo (SCBE) later this year with the aim of serving the Chinese cosmetics industry in the Greater Bay Area.

The first edition of SCBE will be held at the Shenzhen Convention and Exhibition Center (SZCEC) from 30th July to 1st August covering an area of 22,500 m2. The organisers expect 800 exhibitors to offer products covering categories including: perfume & fragrance, personal care & toiletries, cosmetics & tools, nails & equipment, professional salons products & equipment, and hair salons products & equipment, supply chain. Over 20,000 trade visitors are expected to attend the new show.