Shenzhen/Chengdu, 1st September: Co-organized by Informa Markets, BolognaFiere and Shanghai Baiwen Exhibition Company, the inaugural South China Beauty Expo (SCBE) was held at the Shenzhen Convention & Exhibition Center (SZCEC) concluding on 1st August 2020. The event featured more than 800 brands and exhibitors.

Occupying an exhibition area of 22,500 m2, the organiser notes that SCBE provides new industry information, leading industry solutions and creative content to participants. Approximately 20,000 professional visitors attended. Key participant categories included wholesale agents, retailers, beauty salons and nail salons, cross-border e-commerce platforms, social e-commerce platforms and manufacturers.