Thailand, 7th October: Thailand Convention and Exhibition Bureau (TCEB) has unveiled its operational plan for the fiscal year 2021 (October 2020 – September 2021), with the core aim of lifting the Thai MICE industry out of crisis, while strengthening the sustainability fundamentals of the industry.

The plan, named “New Normal MICE – Sustainable Growth,” features four strategic elements: 1) Promoting the domestic MICE industry, 2) Harnessing innovation, 3) Attracting international events, and 4) Further developing the MICE ecosystem.