London/Paris, 20th October: Earlier this week, UFI, the Global Association of Exhibition Industry, and Explori, a live events research specialist, published the first edition of the “Global Recovery Insights 2020” report.

Insights were gathered from more than 9,000 respondents in 30 countries. Unsurprisingly, both visitors and exhibitors prefer live events. The respondents maintain that the social aspect of events cannot be effectively replicated by digital events.

Other conclusions included the clear, strong preference for exhibitor and visitor quality over quantity. In terms of budget, although funds allocated to live events have been put on hold, marketing budgets have yet to record severe cuts.