Melbourne, 25th January: Talk2Media & Events, organiser of the Asia Pacific Incentive and Meeting Event (AIME), announced the cancellation of the event due to the on-going global COVID-19 pandemic.

Originally scheduled to run from 15th to 17th March 2021 at the Melbourne Convention and Exhibition Centre (MCEC), Talk2Media considered the move to a hybrid format to offer international and local buyers access to the exhibitors from around the globe, however, in the end Talk2Media determined that a fully virtual event would remove the live, in-person element, which is essential to an event such as AIME.