Japan, 17th February: Messe Frankfurt has organised its first physical event in 2021 in Japan. Beautyworld Japan Fukuoka, while fully complying with hygiene and safety standards, ran from 8th to 9th February. The show was held at Fukuoka Kokusai Center. A total of 122 exhibitors showcased their products and services at the show and the event attracted over 3,800 trade visitors.

In Asia, China remains the most active exhibition market in 2021. Events in China, have been permitted since June 2020. Events in several other markets have made a tentative restart including those in Japan, Korea, Thailand, India and Australia.