Shenzhen, 28th April: Messe Frankfurt plans to push ahead with a new event launch in the second half of this year. The China (Shenzhen) Cross Border E-commerce Fair (CBEC) will cover the entire e-commerce supply chain from product selection to platform providers to a range of other support services.

Co-organised by Messe Frankfurt (Shenzhen), China Merchants Exhibition Management (Shenzhen) Company and Beijing Talent-Expo Company, CBEC will be held at Shenzhen World Exhibition & Convention Center running from 16th to 18th September 2021 and is expected to occupy an exhibition space of over 100,000 m2, attracting some 3,000 exhibitors.