Hong Kong, 14th May: The Hong Kong Tourism Board (HKTB) has launched a “Hong Kong Convention Ambassador” programme to help revitalise Hong Kong’s MICE industry.

More than 100 business leaders and professional bodies have signed up to be Hong Kong Convention Ambassadors. According to the HKTB, MICE visitors spend 20% more per capita than general visitors to Hong Kong and MICE visitors have a larger multiplier effect on the city’s economy. A line-up of 12 upcoming ambassador-led events are forecast to generate US$10 million tourism receipts.