Hong Kong, 25th May: This week, UFI, The Global Association of the Exhibition Industry, held its Asia-Pacific Conference on 20th May. Approximately 250 exhibition industry leaders from over 20 different markets in Asia and beyond joined the digital-only conference. This was the 15th edition of this event, and the first time it was held in digital-only format.

The conference reconnected the pandemic-affected exhibition industry community across Asia. It was a useful exchange as various markets in the region are at different stages of re-opening for business. Speakers provided updates and insights covering policy and best practices on adapting events to the current environment, as well as likely M&A trends in the post-pandemic world. There were also speakers from outside the events industry addressing topics such as gaming, e-sports and theme parks. These speakers offered strategies on delivering customer-centric products and services in a world of rapidly changing circumstances.