Shanghai, November: Organised by Messe Düsseldorf (Shanghai) Co., Ltd., C-star, a member of the international EuroShop family, will transform to China in-store in 2022. Due to the current developments in the market, physical shops are no longer just a sales channel in China, but also ideal places to communicate brand values, increase customer loyalty and attract new target groups.

Although C-star covers five retail investment areas, after the transformation, China in-store will focus only on the two most important areas: in-store design and in-store solutions. The organiser is targeting exhibitors from design companies and suppliers of high-quality in-store solutions including shopfitting, visual merchandising, lighting, retail marketing and retail technology.