Business Strategies Group

View Original

IEG and Koelnmesse team up in Shenzhen

Rimini, Italy/Shenzhen, 15th March: Italian Exhibition Group (IEG) and Koelnmesse have entered into a strategic partnership to launch a gelato, pastry, bakery and coffee show in China.

Under the terms of the agreement, IEG and Koelnmesse will first launch the Southern China international gelato, pastry, bakery and coffee trade show at the World Exhibition & Convention Centre in Shenzhen, running from 19th to 21st April 2023. This will be the inaugural edition of SIGEP China, and it will be co-located with Anufood China – powered by Anuga.