Business Strategies Group

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ICCA: Event venue revenue to surpass 2019 levels by 2023

Worldwide, 28th April: The International Association of Conference Centres (ICCA) recently released its annual Meeting Room of the Future Barometer 2022, showing two-thirds of venues expect to recover to 2019 meeting revenue levels in 2022 or 2023.

According to the study, average meeting and business events revenue in 2021 was 45% lower than 2019 levels, and 2022 will bounce back to just 8% below 2019 levels. The study also showed the return to meetings weighted towards in-person interactions. The value of human interaction is ranked the highest of seven factors when considering attendance of in-person meetings. In 2021, 30% of respondents reported that more than 90% of their live meetings and events also offered virtual access; that figure dropped to 19% in 2022.