Melbourne, 2nd June: Earlier this month, Melbourne Convention and Exhibition Centre (MCEC) and Melbourne Convention Bureau (MCB) attended IMEX Frankfurt, showing the international market everything Melbourne has to offer as a destination. Resulting demand for business events in Melbourne has bounced back faster than expected.

The Australian team also demonstrated how business events can be conducted safely and effectively in Melbourne with COVID-prevention measures in place. They expect to welcome 17,600 international delegates attending 25 business events in Melbourne before the end of 2022.