Thailand, 12th December: According to the Thailand Convention and Exhibition Bureau (TCEB), convention delegates posted an increase of almost 200% in 2024, compared with the figure in 2023.

Overseas MICE travellers increased by 42% for the fiscal year of October 2023 to September 2024. Business event arrivals for the fiscal year was 1.14 million, compared with 810,000 in 2023. Top 10 market sources for the year were China, India, Malaysia, Vietnam, Korea, Singapore, Hong Kong, Germany, the U.S. and Japan.

It is expected a better performance in 2025 as several international events will be held in the coming year: Money 20/20 Asia 2025, a fintech event; International Diabetes Federation (IDF) World Diabetes Congress 2025; and Asia Pacific Life Insurance Congress (APLIC 2025).

Bureau president Chiruit Isarangkun Na Ayuthaya, said, “With the record performance in 2024, TCEB would like to thank overseas MICE travellers for their trust and confidence in Thailand. TCEB and Thai MICE entrepreneurs will always strive to deliver high value to clients because we are well aware that the economic challenges are driving the need for more return on investment and return on experience. In this connection, we aim to achieve higher at 1.4 million overseas travellers in 2025 fiscal year.”