Guangzhou, 4th July: The Essen Motor Show has announced plans to launch a China edition, the China Essen Motor Show. The new China Essen Motor Show will be held concurrently with Auto Guangzhou, a leading car show in southern China. This year, the exhibitors at the new show will showcase their products at Tuning Show as part of Auto Guangzhou running from 17th to 26th November at the China Import and Export Fair Complex.

Starting in 2018, the China Essen Motor Show will run as a separate event organised by the China United Rubber Corporation, the Guangzhou Zhanlian Exhibition Service Company and Messe Essen GmbH. In its inaugural edition, the show will focus on performance vehicles and motorsports.