Melbourne, 25th February: Organised by Talk2Media & Events, the Asia-Pacific Incentives and Meetings Event (AIME) was held in Melbourne running from 17th to 19th February at the Melbourne Convention and Exhibition Centre (MCEC). Talk2Media impressively managed to record a 20% increase in registered delegates despite the COVID-19 outbreak and the recent Australian bushfires.

According to Talk2Media, which as managed the past two editions of AIME, the 2020 edition attracted more than 2,500 visitors and 300 exhibitors. Due to the COVID-19 virus outbreak, the Australian government has imposed travel restrictions on travellers from Mainland China – and in fact Beijing has also imposed restrictions. As a result, less than 5% of the AIME buyers this year were from Mainland China.