Paris/London, 27th August: Last week, UFI, The Global Association of the Exhibition Industry released new research as part of its “Global Recovery Project” which is a collaborative effort between UFI and live events research specialist, Explori. The research shows that visitors and exhibitors overwhelmingly prefer live events, but that digital event elements have a role to play in serving segments of the audience going forward.

The study compiled more than 9,000 responses from 30 countries. It was conducted by Explori in partnership with UFI and supported by SISO, the Society for Independent Show Organizers.