Adelaide Convention Bureau launches rebrand

Adelaide, 9th November: Founded in 1974, the Adelaide Convention Bureau has recently been rebranded as Business Events Adelaide. According to the organisation, the new name better reflects its mission and removes the ambiguity of it being erroneously related to tourism and major events.

Business Events Adelaide will focus on attracting all kind of business events, including meetings, conventions, conferences, exhibitions, seminars, symposiums and corporate incentives.