UFI Global Congress heads to Cologne in 2024

Paris/Cologne, 15th November: Last week, UFI, the Global Association of the Exhibition Industry, recently concluded its annual Global Congress in Muscat, Oman. UFI welcomed more than 400 UFI delegates, from over 50 countries and regions, to its 89th annual Global Congress in Muscat, Oman.

UFI CEO Kai Hattendorf stated, “This year’s Congress will be remembered for a long time. We returned to the Middle East for the first time in ten years, and we see significant progression in the industry throughout the region, with more markets growing their infrastructure and offerings for our sector. We re-balanced the mix between networking and content time. The networking areas were buzzing, the stands of our partners were busy. We were delighted to welcome many first time attendees, and we’re even more pleased to know they left with new peers and contacts.”