MICE industry leaders welcome “Hello Hong Kong”

Hong Kong, 16th February: MICE industry players in Hong Kong eagerly welcomed a new the campaign from the Hong Kong Tourism Board (HKTB). “Hello Hong Kong” aims to put Hong Kong back on the world map for tourism, conferences and exhibitions as China’s and Hong Kong’s borders have re-opened and COVID restrictions have been dropped.

The two main venues in Hong Kong, the Hong Kong Convention and Exhibition Centre (HKCEC) and AsiaWorld-Expo (AWE), teamed up with exhibition organiser leaders and HKTB to support the campaign. According to HKTB, more than a hundred international MICE events have been scheduled in Hong Kong this year – including some being held in Hong Kong for the first time.