China’s State Council to use exhibitions for export growth

China, 2nd May: China’s State Council (CSC) has announced a new strategy to encourage exporters to attend overseas exhibitions. The CSC’s 18-point plan includes increasing the number of international flights and improving visa application channels. There is also a commitment to increase efforts to bolster both the automotive and e-commerce sectors. The CSC will also encourage exporters to deepen ties with the ASEAN region.

It is significant that the CSC explicitly plans to bolster exports by providing greater support for Chinese businesses to attend overseas trade shows. There are dozens, if not hundreds, of B2B exhibitions across Asia that rely on Chinese exhibitors to drive growth at the events and in the local economy. Through the China Council for the Promotion of International Trade (CCPIT), China subsidises thousands of Chinese businesses enabling them to exhibit at overseas trade shows each year.