UFI: exhibition industry reaches pre-pandemic level in 2023

Paris, 19th July: Last week, UFI, the Global Association of the Exhibition Industry, released its latest Global Exhibition Barometer research, highlighting the exhibition industry’s recovery in most places around the world during 2023.

The industry is expected to reach 90% of previous levels for most of the second half of 2023, and some players expect their 2023 revenues to surpass 2019 figures. 2022 revenues were about 78% of 2019 levels, and 2023 figures are expected to reach 97% of 2019 levels.

The survey also studied the impact of generative AI on the exhibition industry. The areas expected to be most affected are: “Sales, Marketing and Customer Relations”, “Research & Development” and “Event Production”.