TCEB unveils MICE plans

Bangkok, 24th October: The Thailand Convention and Exhibition Bureau (TCEB) has unveiled its plan to a create value-added MICE industry in Thailand.

A research paper titled “MICE Foresight” was commissioned to study the future of the MICE industry and envision future directions that can be used to formulate strategic planning. According to research, TCEB has won 442 bids for world events and has supported more than 6,300 local and international MICE events over the past 21 years. Research also uncovered that more than 600 MICE entrepreneurs worldwide have selected Thailand as a Top of Mind destination compared to other 14 countries in Asia.

Based on the research findings, TCEB is focusing on transforming Thailand into a High Value-Added Destination, developing new strategies, and solidifying cooperation with related stakeholders. In 2024, TCEB will focus on three areas:

1.     Mega Events and Festivals

2.     International Exhibitions

3.     Domestic MICE Market