Philippines launches new MICE initiative

Philippines, 25th September: The Tourism Promotion Board (TPB) in Philippines launched a new initiative, “MICE Philippines: We take your business to heart”, targeting to position the country as a leading business events destination in Asia.

Under the new initiative, TPB partnered with a marketing agency to spearhead to a campaign to promote business events in the Philippines. In addition to business, the initiative will also bring forth the Filipino brand of hospitality and service.