MCET delivers impact in Melbourne, Geelong and beyond

Melbourne, 29th November: Melbourne Convention and Exhibition Trust (MCET), operators of Melbourne Convention and Exhibition Centre (MCEC) and the Nyaal Banyul Geelong Convention and Event Centre, released its latest Annual Report and Impact Report, highlighting the important role in driving economic, social and environmental impact.

In the financial year 2023-2024, MCET generated A$777 million (US$506 million) in economic impact for the State of Victoria, and it also achieved important climate change, water, procurement, equality and recognition targets.

During the year, MCEC hosted a total of 720 events, attracting 3.2 million people visited the venue, an increase of 23% from last year. In Geelong, Nyaal Banyul project partners have established a gold standard for social procurement during the construction of the venue, providing training for trainees or apprentices who will have experienced barriers to employment. In addition, MCET also collaborated with Wadawurrung Traditional Owners to develop the award-winning brand identity for the future venue.

Chief Executive Natalie O’Brien AM was quoted, “As leaders in the events industry, we play an important role in contributing to a better future through our commitments to people, planet and economic prosperity. We’re proud of the innovative sustainability programs we’ve implemented at MCEC over the year, as well as the progress we’ve made in Geelong, in collaboration with our project partners and Wadawurrung Traditional Owners. We look forward to continuing to make a positive impact in the communities we serve.”