UFI appoints new Programme Manager Content & Communities

Paris, 27th February: UFI, The Global Association of the Exhibition Industry, announced the appointment of Alex Hsu as its new Programme Manager Content & Communities.

Alex, from Taiwan and now based in Paris, brings his experience in trade show coordination and marketing. He has worked with Messe Frankfurt in both Taiwan and France. It is expected his expertise to extend beyond exhibitions with a background in graphic design, and bringing both his creative and strategic sides to UFI’s programmes and initiatives. In the new role, he will work within UFI’s Marketing & Communications team on strategic initiatives. He will also be responsible for UFI’s 100-Year Celebration campaign.

Adeline Vancauwelaert, COO of UFI, commented, “We are delighted to welcome Alex to UFI. With his industry knowledge and creative mindset, he is a fantastic addition to our Marketing & Communications team. We look forward to the work he’ll do to further strengthen our reach within the global exhibition industry.”