Shenyang New World EXPO targets global business

Shenyang, 7th April: Shenyang New World EXPO lost 40% of government-led events last year. The newly-appointed General Manager, John Chan, has brought a new policy, targeting international business.

According to John Chan, local governments has recognised the importance of the convention and exhibition industry, serving as a catalyst for regional economic development, provides significant social benefits, enhancing a city’s visibility and influence, and promoting cultural exchange and integration.

The venue will shift away from government dependency and toward global business; therefore, the venue is betting big on cross-border partnerships.

John Chan explained, “In recent years, the domestic economy has encountered numerous challenges, particularly due to a continuously sluggish real estate market that has caused funding shortages in related supply chains, reduced investment enthusiasm among businesses, and weakened consumer confidence, all of which have negatively impacted the overall economic environment.”