IPG acquires Acxiom for US$2.3 billion

Asia, 2ndJuly: Earlier this week, Interpublic Group (IPG) announced that the company bought global data market firm, Acxiom Marketing Solutions for US$2.3 billion.

After the acquisition, Acxiom’s data capabilities will become part of IPG’s creative, marketing and data portfolio, IPG Mediabrands. Dennis Self and Rick Erwin will both remain co-president of Acxiom and report to IPG chief data and marketing technology officer, Arun Kumar.