Digital to account for half of APAC ad spend

Asia, 11th January: According to Dentsu Aegis Network (DAN), a multinational media and digital marketing communications company, digital advertising spending in Asia Pacific is expected to account for 49% of the total spending in 2019.

Overall spending in the region is forecast to grow by 4.5% this year. Digital is now the main channel for advertising in Asia Pacific. China spends 63% on digital ads, Australia (52%), New Zealand (49%), Hong Kong (48%) and Taiwan (43%).