Baidu’s profits rise 51% in 2018

Beijing, 21st February: Last week, Baidu, the leading search engine in China, released its results for the financial year 2018. Revenues were US$15 billion for the financial year 2018, representing a year-on-year 28% increase. Net profit in the year grew 51%, reaching US$4.0 billion. Diluted earnings per share in 2018 were RMB 78.03 (US$11.35).

More than 80% of Baidu’s revenues were generated from its online marketing services. During 2018, the company had approximately 856,000 active online marketing customers, an increase of 10% over the results in 2017. Revenue per online marketing customer increased by 8% reaching US$13,900.