Melbourne Convention Bureau posts record results

Melbourne, 10th October: This week, the Melbourne Convention Bureau (MCB) released a report outlining strong results for the financial year 2018-19. According to MCB, 229 events were secured in the financial year, generating an economic impact of $507 million (US$356 million), bringing over 136,000 visitors to the state and generating over 226,000 room nights along with A$45 million (US$32 million) in direct revenues for the accommodation sector.

Conferences in the health and medical sectors grew 38% in the year. Corporate meetings and incentive business also reportedly performed strongly. MCB secured 132 new events, delivering an estimated A$64 million (US$45 million) in economic impact and welcoming over 16,000 new visitors to the state of Victoria.